I’ve written on here a few times about the value of innovation and doing something a bit different than everyone else to make yourself stand out. I’ve just come across the Viola-Matic commercial on youtube and it seems that some people have taken things a bit too far!

If you go to my viola sheet music search page you’ll find a bunch of instructions and tutorials on how to use a viola (including quite a few Suzuki viola sheet music books for beginners), but none of them include microwaves, ice-cream scooping, potato mashing, or dishwashers. Not only has this video had 55,000 views, it has also come to the attention of Luis and Clark who made the carbon-fiber viola, who loved it so much that they’ve embedded the video in their website.

I don’t think this video would have been quite so popular if violas weren’t already the butt of so many musical jokes – but the creator has brilliantly tapped into that prejudice, and made something that’s both shocking and funny.

Of course, making a viral video is one thing, but figuring out how to use this to promote yourself is another. This video has turned out to be a great marketing tool for the viola manufacturers, but nothing more than a bit of fun for the violist who created the video in the first place.

Looking for viola sheet music Visit the viola sheet music page at MyLiszt.com.

Tags: Bit Of Fun, Carbon Fiber, Dishwashers, Great Marketing, Luis And Clark, Marketing Tool, Microwaves, Music Visit, Musical Jokes, Prejudice, Search Page, Sheet Music Books, Sheet Music Search, Suzuki Music, Suzuki Viola, Viola Music, Viola Sheet Music, Violist, Viral Video, Youtube
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